SAMOO Creates 'SAMOO TV 'Channel in Youtube

SAMOO Creates 'SAMOO TV' Channel in Youtube In line with the recent media trends that are rapidly changing, SAMOO has expanded and reorganized the company’s YouTube channel last year and tightened communication with customers. In particular, we have planned this year as the first year to introduce ESG(Environmental, Social and Governance) management, and we also have prepared the opening of the YouTube channel specializing in architectural content, in order to commit ourselves to practice the corporate’s social role, which is one of the three central factors of ESG. Through the newly launched 「SAMOO TV」, SAMOO aims to provide useful information that can be immediately available for students majoring in architecture and young architects who have just begun their practice. We will continue to promote educational-oriented social contribution activities and win-win activities to foster future generations.Also, as a specialized channel to provide a ‘place to communicate with the world through architecture’ that is differentiated from the existing channel for the corporate’s public relations, 「SAMOO TV」 would like to lead the popularization of architectural culture by imparting various content such as architecture, cities, engineering, and future technology. In the corresponding channel, not only architects at SAMOO but also many experts from various fields will make an appearance. In addition, new and interesting content will be provided every week through regular programs such as ‘Works Behind’, ‘SAMOO JeonSeol’, and ‘SAMOO Inside’.‘Works Behind’ is a program that tells the real story of the architectural design industry. Here, architects who participated in certain projects come out to introduce those projects. They also talk about the construction process and their recollection of solving problems through collective intelligence.In ‘SAMOO JeonSeol’, which stands for ‘hearing the stories of SAMOO’s experts who are top-rated in Korea’, the cast members anticipate overall market trends in architecture and real estate industry. They not only discuss the basic topics such as design theory, BIM, and sustainable design that have been generally covered, but also aim to explain newly emerging keywords such as smart city, big data, and AI solution, more lucidly, in terms of architecture.In ‘SAMOO Inside’, which introduces various members of SAMOO through an interview format, it not only introduces SAMOO’s unique and resilient organizational culture, but also allows the general public to indirectly experience the world of professionals. It will also be used as an opportunity for students as future architects, who are currently majoring in architecture, to receive career counseling from senior employees.Especially, in celebration of the 45th anniversary of our founding, SAMOO revised the CI and established the following slogan ？ “VISION 2025 : Borderless Challenge, The Leader of Future Innovation in A&E”. Under the new vision, SAMOO is committed to fulfill its role as a leading company in Korea and implement new values by connecting design and technology beyond the scope and limit of the current architectural design industry.  Click to Watch the 'SAMOO TV' →    ？ ？ 

Opening of ‘The Hyundai Seoul’, the new Parc.1 retail facility designed by SAMOO

Opening of ‘The Hyundai Seoul’, the new Parc.1 retail facility designed by SAMOO‘The Hyundai Seoul’, which opened on February 26 with great fanfare as the biggest department store in Seoul, is a retail facility of Parc.1 It was a part of a mixed-use megaproject, in which SAMOO Architects & Engineers (CEO Do Kwon Park, hereinafter SAMOO) collaborated with world-renowned architect Richard Rogers since 2003 for 15 years, from the preliminary design phase to the construction document phase. The retail facility at Parc.1 was initially planned as a general shopping mall, but its program was switched to a single-brand mega department store as Hyundai Department Store was decided to be opened. Rather than making a small change in design, this required a complete redesign of the previous design. Also, to accomplish this task within a short period, a new method of approach was needed to be developed. In the end, SAMOO made the best use of the spatial characteristics of the previous design for a shopping mall, and also realized a spatial design that is differentiated from existing department stores, through the use of spatial composition and circulation plan that meet the requirements of the tenant (Hyundai Department Store) and the client. In particular, the design intended to diverge from having a closed atmosphere - a condition that most of the existing department stores have - by having an atrium that is vertically open from the first floor to the roof and allowing natural sunlight to stream into the interior space through the gigantic skylights installed at the three roof structures that are reminiscent of a shield kite. Also, most of the floors on the sixth, seventh and eighth floors are left open, so that a 20m-high indoor resting park can be designed on the fifth floor, allowing visitors to experience a cozy sense of space that cannot be found in other retail facilities.  By utilizing differentiated spatial design and the latest design techniques, SAMOO has truly established itself as the leader in designing retail facilities in Korea. Especially, celebrating the 45th anniversary of its founding, SAMOO has newly revised the CI and established VISION 2025. Based on the slogan “Borderless Challenge, The Leader of Future Innovation in Architecture & Engineering”, SAMOO aims to implement new values by connecting design and technology beyond the scope and limit of the current architectural design industry.[Interior Picture Credit: Hyundai Department Store] [Design Summary]Project : Parc.1 Retail (The Hyundai Seoul)Usage : Commercial (Department Store)Location : 108, Yeoui-daero, Yeongdeungpo-gu, SeoulGFA : 193,854m²Floors : 8F / B7  [Related Articles][e대한경제, '삼우건축 설계 '더 현대서울 개장 주목'][이데일리, '창립 45주년 삼우설계. 더현대서울 설계 눈길']

Smart Construction Support Center 2

WINNERSmart Construction SupportCenter 2Located at the Korea Institute of Civil Engineering andBuilding Technology in Goyang city of Gyeonggi province, the Smart ConstructionSupport Center 1 is being operated to revitalize smart construction technologyand support smart construction companies in Korea. Additionally constructed, Center2 will become a foothold for the growth of the newly founded companies,primarily their values and technologies. Thereby, it will be established as acore space for the development of the smart construction industry.Commissioned as the first turn-key project of smartconstruction in Korea, Center 2 will be designed and constructed using the box-unittype of the modular construction method. Various smart constructiontechnologies will be introduced from its design phase until the maintenancestage. [Design Summary]Project: Smart Construction Support Center 2Usage: Research & ScienceLocation: 315, Goyang-daero, Ilsan-seogu, Goyang-si, Gyeonggi-doGFA : 1,807.25 m²Floors : 3F Structure : Modular Construction Method (Box-Unit Type)

[EDCF] Solongo Affordable Housing Complex 1 and 2 Project

Winner[EDCF] Solongo Affordable Housing Cpmplex 1 and 2 Project[Design Summary]Project: Consultancy services for Solongo Affordable Housing Complex 1 and 2 ProjectUsage: ApartmentLocation: Mongolia, Ulaanbaatar, Khan Uul District, Khoroo 21GFA : Solongo1: 97,614 m², Solongo2: 77,842 m²Units : 5,002 units (Solongo1: 2,662 units, Solongo2: 2,340 units)

Winning the BIM Awards 2020

A new hospital attached to Soonchunhyang University, designed by SAMOO, won the Minister of Land, Infrastructure and Transport Award, at the BIM Awards 2020 [Awards summary]Host: buildingSMART Korea, Korea Institute of Civel Engineering and Building TechnologySponsor: Ministry of Land, Infrastructure and Transport Name of Award: Grand Prize in General Category (Minister of Land, Infrastructure and Transport Award)Awarded work: Enhanced Design Efficency of Medical Planning by BIM (A new hospital attached to Soonchunhyang University)

Participation in 2020 Samsung C&T Construction Innovation Tech Fair

Under the theme of “Data-Driven Design by SAMOO,” SAMOO participated in 2020 Samsung C&T Construction Innovation Tech Fair, which was held at Raemian Gallery of Munjeong-dong, Songpa-gu, from November 9 to 13. This year’s Samsung C&T Construction Innovation Tech Fair under the slogan of “Open Innovation, the start of convergence and connection” was held to not only share consensus on the ever-changing AEC Business and the New Normal era, but also to propose a direction of technology convergence and connection. In the exhibition booth, SAMOO presented changes of the design paradigm where the subject of design is shifted from a human being to computing technology, and addressed the current situation and prospect of automation in architectural design.Beyond mere presentation and lists of technology, SAMOO produced the relevant contents focusing on delivery of message expressed in the context of technology development. In line with non-face-to-face era, messages are delivered through developers’ personal interview clips of the regarding technologies to capture their vivid facial expression and voice.    Theme 1: Data Driven DesignData-driven design refers to a method where design is created by computing technology and not by conventional design process. In the course of producing the SAMOO booth, experiment was carried out to transform designing into generating, and this small pilot project confirmed infinite possibilities. The future where a variety of design beyond human imagination comes true is drawing near.  Click to Watch the Video →    Theme 2: Design Automation NowBIM design automation tool and DB automating simple repetitive tasks such as modeling and mapping are applied for the current BIM design of SAMOO.  Also, individual automation application technology are being utilized, such as climate data platform which analyzes real-time climate data to deduce and report climate response strategies, and new FAB layout automation tool, which proposes zoning alternatives and size of support zone to automatically design new FAB. In the near future, this will evolve into a single integrated automation solution.   Click to Watch the Video →    Theme 3: Design Automation’s FutureSAMOO successfully completed development of an urban data analysis platform, a program that accepts and visualizes Big Data with autonomy such as the information on regulations and land price. This platform allows a wide range of services of provision of information regarding sites and commercial areas for clients from the initial stage of project. Based on this, we plan to develop AI-based design automation integration solution by programming design methodology and facilitating learning of the accumulated design data through machine learning.  Click to Watch the Video →      

2020 SAMOO held a Conference as an Online Lecture

2020 SAMOO held a Conference as an Online Lecture In celebration of the 44th Foundation Day, SAMOO Conference was held on September 25 in the form of a non-face-to-face online lecture to respect social distancing upon the presence of COVID-19. Focused on the theme of this year “Digitalization in Architecture,” SAMOO Conference aimed to reexamine SAMOO’s organizational competencies and contribute to development of architectural culture, by exchanging new ideas and outlook on the future of architecture as well as a wealth of technology so far accumulated. SAMOO Conference provided by various speakers covering a variety of themes was held based on the previous booking system. Two forms of approaching the public were available. One, as an off-line lecture composed of the minimum members and another, as Youtube live streaming. The dual method allowed all participants to discuss various ideas addressing heterogeneous themes, expertise and professional knowledge.     Theme 1: Digital Gravity PavilionPark, Jadi (Master / Design Team), Jung, Damu (Professional / Design Team) As iron brought the wind of change in the past, appearance of 3D printing leads to a rapidly changing stream of the architectural environment. Based on constant technology innovation, 3D printing is expanding the realm in terms of economy and marketability. Through this conference, we would like to present the issue of acceleration of digital generating phenomenon in the design environment brought by changes of fabrication in the construction environment.  Click to Watch the Video →    Theme 2: Imagine you can see air you are breathing!Ko, Hee-jin (Professional / Engineering Consultiing)This is focused on approaching hidden meaning in data and story finding based on visualization of IoT (Internet of Things) data through BI (Business Intelligence).   Click to Watch the Video →    Theme 3: All About AU (Autodesk University)Kwon, Junu (Master / Engineering Consulting)By introducing Autodesk University, the stage of knowledge sharing with more than three decades, This intends to provide you with an opportunity to gain insight into the future design environment.  Click to Watch the Video →    Theme 4: Digitalization and real estate market Lee, Soo-eun (Master / Residential Design Studio)This subject will allow you to explore the status of real estate market in line with digitalization and the policy direction of the government in response to the changing trends. Click to Watch the Video →    Theme 5: The art of persuasion, Big DataLee, Jong-jun (Master / Smart Solution T/F) A must survival ability in the era of Big Data, “Data Literacy”  In the reality where we are flooded with countless data, it is vital to have the ability to apply the data to your desired purposes by reading and identifying it correctly. Data literacy is as essential as intuition coming spontaneously from your experience. Read some data with us and it will be a lot of fun.  Click to Watch the Video →    Theme 6: What is AA DRL (AA Design Research Lap)? Lee, Ji-ah (Master / (Bio Healthcare Design Studio) “TERRI-FORM” is digital and analogue-type material-based design research allowing you to discover the repetitive life cycle system of materials proposing Photo=Tectonics by applying it, even reaching the scope of design with ceaseless proposals.  Click to Watch the Video →     

The Grand Prize Winner in the 25th Gyeonggi Architecture Culture Festival

The Suwon Convention Center won the Grand Prize in the 25th Gyeonggi Architecture Culture Festival. The center is an open space for everyone and has a concept that consists of Sky Park commanding the view of Gwanggyo, and subtle Cloud of light brightening up the City of Suwon.The Suwon Convention Center Project was implemented by our company, from the design selected in the competition held in 2015 to the basic design in 2016. The center was planned as a multi-functional convention center, to be developed as a MICE Complex based on its master plan by phase.The Suwon Convention Center introduced a performance and convention hall of an international level and was built according to an external space plan linked to Gwanggyo Lake Park and a symbolic elevation plan. the Suwon Convention Center has become a representative cultural attraction in the local community. [Design Summary]- Project: Suwon Convention Center- Usage: Cultural- Location: Gwanggyo Development Zone, 855-2, Iui-dong, Yeongtong-gu, Suwon-si, Gyeonggi-do, Republic of Korea- GFA: 95,459.10㎡- Floors: 5F / B2   

Gangil, Seoul Compact City International Design Competition

WinnerGangil, Seoul Compact City International Design Competition  In the past, the garage was the starting point of the bus. As the city expands and changes, the garage must contain the function of a hub connecting the region and the region, not the endpoint.  We planed an inclined site between the surrounding apartment complex and the garage to block the garage facilities linearly, and introduced various living friendly SOCs along with eco-friendly parks available to local people. The upper public housing maximizes the park area by minimizing the main area and becomes a park that represents a wide green area and contains everyday life of the city.  Urban landscape of Gang-Il consists of a horizontal transportation infrastructure of tan0 ° and a vertical residential style of tan90 °. Various sloping parks that connect 0 ° and 90 ° create vitality in the movement, activity, and settlement space in the city center. Regional Landmark that Brings People Together and Connects The Flow of The City Everyday Life of Enjoying a Spacious Park and The Blue Han River to One’s Heart’s Content Participation of Local Residents and Society-Communication-Sharing-Complex Space for Everyday Life A Customized Lifestyle Space where Newlyweds and Young People can Dream a Hope Future Creating a Combined Transit Center as Regional TOD HUB [Design Summary]Project : Gangil, Seoul Compact City International Design CompettionUsage : mixed-Use (Residence, Living SOC, Garage)Location : 682, Gangil-dong, Gangdong-gu, Seoul, Republic of KoreaGFA : 135,936.09m²Floors : 3 Tower/ 29F/ B4 

IBK Data Center

WinnerIBK Data Center [Design Summary]Project : IBK Data CenterUsage : Broadcasting and communication facilities (Data Center)Location : 601, Poongsan-dong, Hanam, Republic of KoreaGFA : 51,486m²Floors : Data center 7F, Office 5F / B2