CEO&STORY, Interviews with CEO Sohn Chang-Kyu

SAMOO is promoting itself as a total-service company that combines architectural design, global-level engineering competence, and future technology fused with architectural technology, pushing the boundaries of the existing architectural industry.Accordingly, SAMOO CEO Sohn Chang-Kyu gave a press interview to share SAMOO’s vision for design, engineering, and future technology.For further information, please visit the related articles linked below.Photo source | SAMOO  [Related Articles][Seoul Economic Daily - “In addition to embracing design, engineering, and future technology, we intend to lay the groundwork for K-architecture’s ‘Pritzker Prize winning’,” says Sohn Chang-Kyu, CEO of SAMOO][Headlait - SAMOO CEO Sohn Chang-Kyu, a ’32-year-long SAMOO man’ who advanced from rookie to CEO… “I’m always concerned about the role of the first rank in the industry”] [DfS 관련 삼우TV 콘텐츠][전문가가 알려주는 안전설계(Design for Safety) | 삼우 DfS 뉴스 1부][전문가가 알려주는 안전설계(Design for Safety) | 삼우 DfS 뉴스 2부]-->

Data Center Group

We would like to introduce SAMOO's Data Center Group, a design team specialized in data center with the largest track record in Republic of Korea and the best technology for the past 30 years. Through this opportunity, we also aim to present the data centers which are recently under construction. EDC & IDCIn the past, EDC(Enterprise Datacenter) data centers were mainly built by governments, banks, and enterprises.With the explosive growth of the IT industry in recent years, IDC(Internet Datacenter) data centers, also known as "commercial data centers," are becoming more mainstream.In EDCs, security and stability are top priorities as it is important to safely store and operate data of governments, banks, and corporations, but IDCs are facilities that generate revenue by renting servers or server rooms to an unspecified number of customers, so efficiency must be considered along with stability and meet the stringent requirements of global IDC operators.Redundant System Design & Mission Critical DesignUnlike other buildings, data centers are unique in that they can withstand any adverse conditions. It reflects the essential requirements for redundant system, such as applying the highest level of earthquake resistance, redundant power in case of a power outage, power supply through emergency generators even if the power supply is interrupted, and redundant equipment and piping to cool the servers.Energy Conservation and SustainabilityIn addition, data centers are power-hungry buildings, and most of that power is used to run servers. How much power can be reduced by equipment and other facilities to cool the heat generated by the servers is a critical factor in designing an efficient and economical data center.Power Usage Effectiveness (PUE) is the most widely used metric in Republic of Korea and abroad to measure the power usage efficiency of a data center: the total amount of power used by the data center is divided by the total amount of power of the data center's IT equipment, and the lower the number, the more efficient the data center is.According to the Uptime Institute, the average global data center PUE was 2.5 in 2006, but recently, various technologies are being applied to achieve an average PUE of 1.3 or less.Expert-driven OrganizationIn response, SAMOO operates the Data Center Group, which consists of the best experts in Korea, to provide professional services based on its extensive experience and know-how.The Data Center Group is composed of more than 20 architectural design experts within the Architectural Design Division, and has an internal organizational system capable of performing BIM itself, led by Korea's top BIM leaders, and operates SAMOO's own BIM platform to apply the latest technology through technical support and post-evaluation by the in-house ENG team.In addition, experts with CDCP (Certified Data Center Professional), an internationally recognized professional qualification for data center construction, are systematically cultivating professional personnel such as DC Planner, DC Designer, DC Project Architect, DC Project Leader, and English Coordinator through site review, scale reviews, various system studies, internal and external seminars, and association activities in addition to performing various projects.BIM TechnologyA data center is a building that needs to solve complex interference between various facilities and design an optimal space.Therefore, Building Information Modeling (BIM) is the best solution to derive the optimal design and minimize errors during construction with excellent consistency with drawings.Through the best technology of BIM design, the Kakao Data Center project was recently awarded the top prize, the Building Smart Association President's Award, at the BIM Awards 2021.The Future of SAMOO Data Center GroupWith the explosive growth of data usage due to the latest developments in the IT industry, such as 5G and AI, data centers are bound to increase for the foreseeable future, but it is predicted that at some point in the growth of data center supply, only the competitive data centers will survive. In response, SAMOO is constantly striving to develop future data center technologies that can maximize stability and efficiency.In recent years, the customer constituency has been diversifying from traditional customers such as banks and corporations to developers and asset managers who are building data centers for the first time.SAMOO Data Center Group will provide the best service as a reliable partner from the stage of initial site selection, legal review, scale review, and system proposal, all the way to the difficult licensing and implementation design.Everything you need to know about the data centers by SAMOO A&E ▼Please visit our YouTube Channel ‘SAMOO TV’ for the easy and accessible knowledge about data centers.

Winning iF DESIGN AWARD 2023

‘NAVER 1784' 'KIA STORE IDENTITY' 'SAMOO METAVERSE MUSEUM' - received Germany’s iF DESIGN AWARD in 2023‘NAVER 1784' 'KIA SI' 'SAMOO METAVERSE MUSEUM‘, undertaken by SAMOO Architects & Engineers, each was selected as the winner of the main prize in the Industry Architecture, Showroom Interiors, Communication UX category of the iF DESIGN AWARD, one of the world’s three major awards. Located in Hanover, the International Forum Design is the longest-running independent design institution in the world. Since 1953, it has been honoring the iF DESIGN AWARD to the best design every year.NAVER 1784, KIA STORE IDENTITY, SAMOO METAVERSE MUSEUM won over the 133-member jury, made up of independent experts from all over the world. The competition was intense: 10,544 entries were submitted from 56 countries in hopes of receiving the seal of quality. About the iF DESIGN AWARDFor 69 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design/UX, Architecture and Interior Architecture as well as Professional Concept. All awarded entries are featured on the iF WORLD DESIGN GUIDE, in the iF design app and are displayed at the iF design exhibition Hamburg.[Link to NAVER 1784] [Link to SAMOO METAVERSE MUSEUM][Link to New Kia Sales Facility SI 1S]  

Samoo Meta Museum

In commemoration of SAMOO’s 46th anniversary, a public relations exhibition hall named SMM [SAMOO META MUSEUM] was launched using the metaverse platform.We suggest you visit the SMM, where you will find numerous spatial experiments and a wide variety of exhibits taking place throughout the metaverse.Museum ProgramDisplay of submissions and award-winning entries from the SDA 2022 Completed Building Category, Planning Category, and Creative CategoryDisplay of submissions and award-winning entries from the SAMOO Graphic In-house Competition 2022Display of SAMOO’s magazine ‘Perspective’ 2022Intro Gallery: A display introducing the SMMPortal Room: SAMOO TV, SAMOO website, SAMOO social media, additional links to the metaverse space, etc.※ Once you sign up for Spatial (https://spatial.io), you will have access to a wider range of services.※ For details on how to use the SMM, please refer to the episode “Welcome! First time to Metaverse Museum?” on the SAMOO TV Youtube channel.Clink the following link to access the Samoo Meta Museum▼https://spatial.io/s/SMM_Samoo-Meta-Museum-632c094482281e00012246f5?share=1940656027404354656&utm_source=%2Fspaces

Smart Construction Support Center wins the Excellence Prize at the BIM Awards 2022

At this year’s BIM Awards, Smart Construction Support Center 2 received the Excellence Prize for [undertaking and using modular BIM in connection with design, manufacturing, and construction]. The Awards was hosted by BuildingSMART KOREA and the Korea Institute of Civil Engineering and Building Technology (KICT) and was sponsored by the Ministry of Land, Infrastructure and Transport.Link : BIM Awards 2022 (buildingsmart.or.kr)[Awards summary]Hosted by : BuildingSMART KOREASponsered by : Ministry of Land, Infrastructure and TransportName of the Award : Excellence Prize of the BIM Awards 2022

Award : 2022 Smart City SOC-ICT Excellent Enterprise, and Ministry of Land, Infrastructure and Transport Award in the Smart City Construction Category

At the World Smart City Expo (WSCE) 2022, SAMOO Architects & Engineers was selected as the Enterprise of Excellence in SOC-ICT and received the Ministry of Land, Infrastructure and Transport Award in the Smart City Construction Category.SAMOO has been an industry-leading company in smart city construction, having completed projects such as Busan Eco Delta City Smart Village (EDC) and NAVER 1784, as well as Oceanix Floating City in collaboration with Danish architecture firm BIG. In recognition of its effort, SAMOO was selected as the Enterprise of Excellence in Smart City SOC-ICT at the WSCE 2022.Photo) Busan Eco Delta Smart City (EDC)[Awards summary]Hosted by : Ministry of Land, Infrastructure and Transport, Ministry of Science and ICTSponsered by : Ministry of Foreign Affairs, Ministry of Trade, Industry and Energy, Ministry of Environment, Ministry of SMEs and StartupsName of the Award : 2022 Smart City SOC-ICT Excellent Enterprise, Ministry of Land, Infrastructure and Transport Award in the Smart City Construction Category

NAVER 1784 won the Grand Prize of 2022 Korean Architecture Awards

Designed by Samoo Architects & Engineers, Naver 1784 project won the Grand Prize (Presidential Award) in the private sector of the 2022 Korea Architecture Awards.1784 is a spatial platform that brings the future into a reality through various technological fusions. It is a spatial framework to house anything, a place where all previous technologies of NAVER continue to fuse, a place for supporting executives’ works, and a testbed evolving into a new innovative service.Samoo designed a new building, Naver 1784, following the Green Factory, the existing office building. In addition to architectural design, interior design, eco -friendly consulting, medical facility consulting, and construction Administration tasks are reflected in the architectural space with all the advanced design ability and technology of Samoo to draw a future office that create better values for people and company.[Awards summary]Host : Republic of Korea Ministry of Land, Infrastructure and TransportSponser : The Seoul Economic Daily, KIRA, Presidential Commission on Architecture Policy, LH, Cafco, HUG, Korea Housing Association, Korea Housing Builders AssociationAward : The Grand Prize in the private sector(Presidential Award)Project : Naver 1784

CEO Sohn Chang-Kyu’s Interviews on Design for Safety (DfS)

For the first time among architecture companies in Korea, SAMOO introduced the concept of Design for Safety (DfS), established the process of DfS, and is grafting it onto the actual projects. Also, the company is promoting a safety culture by sharing these DfS databases and libraries through the website.Accordingly, Sohn Chang-Kyu, CEO of SAMOO, gave interviews to the media in order to communicate the value of SAMOO’s DfS. The news articles have been released, and more details can be found through the link to the related articles below.Photo source | News1 Korea[Related Articles][MONEYTODAY - “Changing the design will make a difference in construction safety”, according to Sohn Chang-Kyu, CEO of SAMOO][News1 Korea - SAMOO, the designer of Samsung Semiconductor Pyeongtaek Campus, promotes construction culture by sharing ‘Safety Know-how’] [SAMOO TV on DfS][Design for Safety explained by experts | SAMOO DfS News Part 1][Design for Safety explained by experts | SAMOO DfS News Part 2]

Hanyang University Hospital, New Construction Design

WinnerHanyang University Hospital[ Design Summary ]Project : Hanyang University Hospital Outpatient CenterUsage : Bio & Healthcare FacilityLocation : 222, Wangsimni-ro, Seongdong-gu, Seoul, Republic of KoreaGFA : 75,937.47 m²Floors : 5F / B5  

SC Zeus IDC Project Olympus

WinnerSC Zeus IDC Project Olympus[ Design Summary ]Project : SC Zeus IDC Project OlympusUsage : Data CenterLocation : Bucheon-si, Gyeonggi-do, Republic of KoreaClient : SC Zeus Data Centers SC Zeus Bucheon IDC that designed by Samoo is the Client’s first project in south Korea, and it is a hyper-scale, high-tech data center.